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Commercial Research

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  We decided to do a commercial for NIKE. Specifically, we decided on the Air zoom Pegasus 38 shoes(Mainly because Jorge has a pair). Most NIKE ads show people participating in some form of physical activity like running or playing soccer, really anything they would wear shoes for.  In all the ads we watched the actors wore sporty clothing to further emphasize the activity that this is equipment meant for sport.  The actors often appear sweaty and out of breath. Oftentimes their skin is glistening, further emphasizing their participation in the activities.  Oftentimes there are fast-paced upbeat songs used to convey excitement and energy. It is meant to motivate.  The props usually vary between the ads as the actions taking place often vary greatly. Sometimes there might be a NIKE brand ball or NIKE Clothing, the list goes on and on. Conventions and Codes: Through the ads, the one major thing that remains consistent is the inclusion of the famous NIKE phrase: “J...
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Production Blog: Music

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  When we initially began the project we decided that we wanted to use specific songs for scenes of our movie. We had multiple songs picked out that could all work such as “November Rain” by Guns and Roses . We also had the idea for certain movies most were fans of to be used in the movie. After we had heard about the whole process we would need to use some of those songs we decided to reconsider. After a bit of back and forth, we came to our decision. We have decided we wanted to use Royalty free music for our project. This overall would make things easier for us as we don’t have to try to find and wait for permission to use the music. We also can change or add music as we go on and don’t have to wait for permission.  The first place I decided to check for royalty-free music was youtube. I heard from multiple friends that youtube is a great place to look for that kind of thing. I found a youtube channel that specialized in royalty-free music and had a lot of it readily avai...
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Genre Research: Hacksaw Ridge

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  Genre Research: Hacksaw Ridge Common CAMS Close ups were often used in this film to potray the characters feelings to the audience and enhance their desperation or love they were showing. Establishing shots were used a few times in this movie to show the grand scope of the location. For example the shot of the climbing rope on the cliffside that looks humongus to them. Two shots were seen all throughout this film and were used to build bonds and relationships with each characters they showed. Common CLAMPS Costumes Were used perfectly in this movie by not using anything flashy and sticking to the era the story takes place in. For example the soldiers outfits in the movie greatly resemble the ones used during the ware itself and the clothing worn by the actors match the time this event took place. Lighting was used in this movie to show the deathly fear the soldiers had of the night with no lights which would have revealed their position. Props were very realistic if not rea...
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