Commercial Planning


Cams: Eye-level shot of competitors to show how competitive the runners are, Wide shot of runners towards the camera to showrunners, pan of runners/interviewer to show the how fast the shoes make the runner, zoom in on Nike shoes to show how nice the shoes look.


Sound: Voiceover at the start, middle, and end of the race, a soundtrack to energize the scene, and SFX used to create fire sound effects for the trail and the wind blowing off the runner.


Clamps: 

Costume - t-shirt and leggings for interviewing because I will interviewer fast runners with Nike shoes, Competitors (Alex and Jorge) in running clothes to show they are professional runners, 

Lighting - Sunny day for good light of the track, 

Action/Actors - Hadar - interviewer//Alex and Jorge- runners//Rashawn - Commentator

Makeup/hair -Hadar- hair down, with glasses, no makeup// Alex-normal hair no makeup// Jorge- hair up in a bun, no glasses, no makeup// Rashawn- cannot see in the video

Props - fan to make interviewers hair ripple in the wind, Nike air zoom pegasus 38 shoes as our product, microphone for interviewer so the ad is more realistic

Setting - track field, if being used then the bus loop will be used


Editing: VFX(fire effect on the shoes while Jorge is running), Cross-Cutting between different action shots, Split Screen between shots of competitors, Fade in at the end (screen turns black and the Nike logo appears on screen), and Motion blur ( used on Jorges feet while he is running to make it look fast)

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